Cause Related Marketing

Give your brand a significant difference in the marketplace and build a powerful brand association with Penny Brohn Cancer Care.

Cause Related Marketing (CRM) is one of the most progressive and effective ways for a brand to stand out from its competitors. Working together with the right charity will encourage a positive response for your company. This can include:

• Improved brand perception and recognition
• Increased sales
• Long-term customer loyalty

A CRM partnership with Penny Brohn Cancer Care can help you demonstrate your corporate responsibility, target new audiences and help you stand out from your competitors.

71% of consumers are positively influenced by cause related marketing at the point of purchase (Business in the Community 2003).